Websites are an effective means of marketing your services and staying connected with your customers, prospective customers, etc. But you may be wondering: what type of website do I need?
The first thing you'll likely have to decide is what format to go with. In the first phase it comes down to using either a blog or a static site.
A static site is the kind that has been around since the internet began. The majority of websites are static sites.
On the other hand, blogging has exploded over the last few years. Blogs are very popular because they are quite easy to set up and easier to customize. In addition, they tend to be less formal in that the format allows one to post casual messages to your site.
So, which is best for you?
You should know that many companies utilize both. They may have a primary, formal website and a blog for casual messages. Oftentimes the blog is separate from the main site.
If you're just starting out, it's hard to go wrong with blogging, at least at first. You can always build a static site afterward. Blogs like Wordpress are easy to set up and work with.
Another nice feature of blogging is that content and structure are separate. Altering your blog's look and feel will not effects your content.
You may find that a blog is all you need because they can often be customized to look like a traditional site. So, you can have the best of both worlds: the benefits of a blog with the look of a static site.
If at all possible, you should spend a little time planning in advance what you want your site to look like in the future. Look at other successful sites in your industry and try to "deconstruct" them. Answer the question of why they are successful and emulate some or all of the features of those sites. You don't have to copy them, just creatively adapt to your own situation.
For articles, tools and help for online marketing, or are looking for a Spokane Web Design firm, check out Web Sales Machine today for your free marketing analysis today and profit tomorrow!
No comments:
Post a Comment