Building a web page from the raw HTML file up can be deeply rewarding as an intellectual challenge, is certainly the most cost-effective solution, and gives you total control over the look and feel of your page. But it can also be extremely time-consuming--not only to build, but to maintain. If you want to radically revise your product information at some point, you'll have to go back in and change lots of very specific HTML formatting in your raw text files--not the most effective option, certainly.
An alternative to text authoring is to invest in an actual HTML authoring tool like Dreamweaver or Frontpage. These have significant drawbacks, of course, not least of which are the very high price and the lack of total control over your website. But they do allow you to change your text through copying and pasting without changing the basic formatting or underlying HTML code for every single HTML file you use, and they simplify some of the more complex layout coding that you might choose to use to make your page look more stylish and unique.
Some HTML authoring tools actually give you the best of both worlds--Dreamweaver, for example, lets you edit the basic HTML coding of a page at the same time as you edit the page text, images, and layout directly (without manually changing HTML tags), which can satisfy both the desire to work quickly and efficiently and the desire to have total control over a page's layout. Any tool, however, is only as good as the person who uses it, so just use the tools that you prefer and that work the best for your coding style.
If this sounds complicated, it's because DIY coding is complicated. There are definite benefits to it, of course--but for many business owners, those benefits aren't worth the time invested in learning the language. And even if you know HTML and CSS backwards and forwards, you might believe that your basic design skills can't give you exactly what you want for your company's website. If this describes you, then move directly along to our next chapter, where we talk in detail about just how to find, evaluate, and hire a coder or designer who can help your website--and your product along with it--stand out from all the rest.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
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