Let's say that you have a website that has been around for quite a while, that you have done some SEO and now you are getting thousands of visitors every week. But you are not making money. Visitors come to your website, browse, and move on. You have a conversion problem. And there are few remedies to a conversion problem than a website re-design.
When you re-design your website, don't make the same mistakes. Design a website that will get you results, not just visitors.
BUILD TRUST. Show what you know by writing articles concerning your sector of activity. Demonstrate your know-how and submit to ezines. Include feedback from customers on your services or products. Show that others have used your services and that they were satisfied. Include your address, phone number, your names, photos of your business, videos, and a quick and easy contact us form. Use SSL certificates on pages that handle sensitive information, create a privacy policy, and tell your publicize both. Make your design look as modern as possible. Web savvy visitors do not trust bad looking websites.
GIVE ANSWERS. Create an FAQ to provide answers to questions that have not yet been asked. Make your navigation simple and accurate. Do not have pages with no content just because you think you should have a page entitled "such and such". Use easy-to-see calls to action to further give people what they are seeking on your website. Have a search bar so that people can get what they are looking for by by-passing your navigation.
BE QUICK. Nothing is more annoying than a website design that takes forever to load. Increase your page load speed to improve your retention rate. Make any of the forms on your website quick and easy to fill-out. Online users do not want to take a lot of time to do anything. By the time they wait for your pages to load or if they see a long form to fill-out they will already be on your competitor's web site.
Al Keser is a New York web designer, journalist, and video producer. He recommends finding a New York web design firm that makes websites that will bring you results, not just traffic.
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